《商业银行会计》

《商业银行会计》是作者为配合新《金融企业会计制度》的实施, 在充分吸收其精神实质和借鉴国际金融会计最新惯例的基础,上根据长期从事商业银行会计教学和实践工作的经验编着的。全书共分十五章, 对商业银行会计的基础理论、核算方法、各项业务操作实务和年终算等进行了讲述。

第三版结合《现代商业银行业务丛书》的整体要求, 在前两版的基础上进行了修订。该书内容全面、表达简洁、层次清晰、可操作性强，既可作为商业银行基层单位会计人员、稽核审计人员和公司财会人员理想的参考用书，也可作为商业银行主管部门对会计人员的培训教材。

Contents

Chapter 1 商业银行会计基础理论
Chapter 2 商业银行会计核算方法
Chapter 3 贷款业务
Chapter 4 单位存款业务
Chapter 5 储蓄存款业务
Chapter 6 支付结算业务
Chapter 7 现金出纳业务
Chapter 8 电子汇划业务
Chapter 9 金融机构往来业务
Chapter 10 系统内往来业务
Chapter 11 固定资产
Chapter 12 无形资产及长期待摊费用
Chapter 13 所有者权益
Chapter 14 损益
Chapter 15 年终决算

Relationship Marketing Management of Customer Relationship

Although relationship marketing is well documented, these still lacks a comprehensive, unifying principle with which to approach the subject. Relationship Marketing: Management of Customer Relationship examines current debates to develop both a theoretical and conceptual approach to the topic.

Key Features:

• Extensive coverage of the current thinking on relationship marketing
• Examines relationship marketing as a science whilst also covering the practical aspects of implementation
• Contains many European and American examples of relationship marketing in practice
• Clear management approach and systematic structure

Relationship Marketing: Management of Customer Relationship is essential reading for students studying relationship marketing at undergraduate or postgraduate level but will also prove invaluable to practitioners who wish to update their knowledge.

Contents

Chapter 1 The foundations of relationship marketing
Chapter 2 The theoretical foundation of relationship marketing
Chapter 3 The conceptualisation of relationship marketing
Chapter 4 The analysis phase of relationship marketing
Chapter 5 The strategic focus of relationship marketing
Chapter 6 Relationship marketing in practice
Chapter 7 The implementation phase of relationship marketing
Chapter 8 The control phase of relationship marketing
Chapter 9 Multi-faceted characteristics of relationship marketing
Chapter 10 The future outlook for relationship marketing

Relationship Marketing Management

Relationship Marketing is growing in popularity as a significant component of Services Marketing courses and as a subject in its own right. Relationship Marketing Management aims to summarise existing work on Relationship Marketing (RM) and to examine the Practical application of these concepts. These aims are achieved not only by the inclusion of case studies and illustrative examples, but also by devoting four chapters to the planning, implementation and monitoring of RM programmes.

Relationship Marketing Management presents a coherent overview of the theory as well as exploring the practicalities of RM. Aimed, mainly, at postgraduates and senior level undergraduates, the academic content of the book is supported by an extensive review of current literature in respected journals and is presented in form that is accessible to the students.

Features:

• Insightful and detailed case studies of small to medium size companies as well as larger multinationals including British Airways, Amazon, First Direct and ASDA among others
• Learning Objectives for each chapter
• Dedicated chapters in the planning, implementation and monitoring of Relationship Marketing programmes
• A whole Chapter devoted to the business-to-business sector and key account management
• Essential and up to date further reading references
• Website including instructor’s Manual, PowerPoint Slides, further cases and discussion questions.

Contents

Chapter 1 Criticisms of traditional marketing
Chapter 2 Characteristics of RM
Chapter 3 Drivers of RM
Chapter 4 Planning RM programmes
Chapter 5 Implementing RM programmes – strategy, structure and systems
Chapter 6 Implementing TM programmes – shared values, staff, skills and style
Chapter 7 Monitoring and controlling relationships
Chapter 8 Ethical considerations in RM
Chapter 9 Key account management
Chapter 10 Customer relationship management

Essentials of Financail Management

Contents

Chapter 1 An Overview of Financial Management
Chapter 2 Time Value of Money
Chapter 3 Financial Statement, Cash Flow, and Taxes
Chapter 4 Analysis of Financial Statements
Chapter 5 Financial Markets and Institutions
Chapter 6 Interest Rates
Chapter 7 Bonds and Their Valuation
Chapter 8 Risk and Rates of Return
Chapter 9 Stocks and Their Valuation
Chapter 10 The Cost of Capital
Chapter 11 The basics of Capital Budgeting
Chapter 12 Cash Flow Estimation and Risk Analysis
Chapter 13 Real Options and Other Topics in Capital Budgeting
Chapter 14 Capital Structure and Leverage
Chapter 15 Distributions to Shareholders: Dividends and Share Repurchases
Chapter 16 Working Capital Management
Chapter 17 Financial planning and Forecasting
Chapter 18 Derivatives and Risk Management

Simulation Techniques in financial Risk Management

The book consists of three parts:

Part One presents the basic ideas of wiener processes and Ito’s calculus. These two topics are discussed from an operational perspective, which helps readers to appreciate the complexity and importance of stochastic calculus and its relationship to simulations.

Part Two constitutes the core of an introductory course in risk management. Standard topics from a traditional course in simulation are covered. Examples are provided throughout to illustrate the use of simulation techniques in risk management.

Part Three introduces advanced topics in simulations and risk management. Helpful case studies address practical issues, such as the pricing of exotic options, simulations of Greeks in hedging, and the use of Bayesian ideas to assess the impact of jumps.

Reader become well versed in many of the recent innovations in simulations and risk management, such as Gibbs sampling, the use of heavy-tailed distributions in VaR calculations, construction of volatility smile, the state space modeling. Exercises at the end of each chapter provide the opportunity for readers to apply new concepts and test their knowledge. Answers for selected exercises offer additional insights to help readers consolidate their understanding.

This text is an invaluable resource foe risk managers in the financial and actuarial industries and will help them to better gauge risk and make more informed decisions. Moreover, it is recommended as a coursebook for upper-level undergraduate and graduate courses in simulation and risk management.

Contents

Chapter 1 Introduction
Chapter 2 Brownian Motions and Ito’s Rule
Chapter 3 Black-Scholes Model and Option Pricing
Chapter 4 Generating Random Variables
Chapter 5 Standard Simulations in Risk Management
Chapter 6 Variance Reduction Techniques t
Chapter 7 Path-Dpendent Options
Chapter 8 Multi-asset Options
Chapter 9 Interest Rate Models
Chapter 10 Markov Chain Monte Carlo Methods
Chapter 11 Answers to Selected Exercises

Electronic Commerce and the Revolution in Financial markets

Contents

Chapter 1 Electronic Commerce and the Organization of Financial markets
Chapter 2 Online Revolution
Chapter 3 Toward a Digital Marketplace
Chapter 4 Financial Markets in a Nutshell
Chapter 5 New York Stock Exchange
Chapter 6 Nasdaq Market
Chapter 7 Electronic Commerce Network
Chapter 8 Computerized Automated Trading Systems
Chapter 9 Overseas Financial Market
Chapter 10 Fixed-income Markets
Chapter 11 Unconventional ”Financial” Markets
Chapter 12 Emerging Technologies for Electronic Markets
Chapter 13 Creative Destruction

Investment Analysis And Portfolio Management

Contents

Chapter 1 The Investment Setting
Chapter 2 The Asset Allocation Decision
Chapter 3 Selecting Investments in a Global Markets
Chapter 4 Organization and Functioning of Securities Market
Chapter 5 Security-Market Indexes
Chapter 6 Efficient Capital Markets
Chapter 7 An Introduction to Portfolio Management
Chapter 8 An Introduction to Asset Pricing Models
Chapter 9 Multifactor Models of Risk and Return
Chapter 10 Analysis of Financial Statements
Chapter 11 An Introduction to Security Valuation
Chapter 12 Macroanalysis and Microvaluation of the Stock Market
Chapter 13 Industry Analysis
Chapter 14 Company Analysis and Stock Valuation
Chapter 15 Technical Analysis
Chapter 16 Equity Portfolio Management Strategies
Chapter 17 Bond Fundamentals
Chapter 18 The Analysis and Valuation Bonds
Chapter 19 Bond Portfolio Management Strategies
Chapter 20 An Introduction to Derivative Markets and Securities
Chapter 21 Forward and Futures Contracts
Chapter 22 Option Contracts
Chapter 23 Swap Contracts, Convertible Securities, and Other Embedded Derivatives
Chapter 24 Professional Asset Management
Chapter 25 Evaluation of Portfolio Performance

Management in the Financial Services Insdustry

All Financial services companies have undergone major organizational change in recent years. While there may be fewer people employed in the industry the demands in managers to achieve effective communication with internal and external customers have never been greater.

The challenge of managing chance encompasses corporate strategy, innovation of products, the technology to market and deliver them and environmental issues. While the issued, concepts and techniques addressed in this book are invaluable to any student or practitioner of financial services company management there are problems and solutions which will strike a chord with managers in any company seeking to position itself to best serve customers.

This book is recommended reading for those studying towards The Chartered Institute of Bankers ACIB Degree qualification.

Contents

Chapter 1 The changing nature of the financial services industry
Chapter 2 Managing the strategy process in financial services organizations
Chapter 3 The internal environment
Chapter 4 Managing change in financial services organizations
Chapter 5 Managing customer relations
Chapter 6 The history of management
Chapter 7 Elements of management
Chapter 8 Control in organizations
Chapter 9 Self-management
Chapter 10 Managing groups
Chapter 11 Communication
Chapter 12 Human resource management
Chapter 13 Human resource plans and their implementation
Chapter 14 Training, development and appraisal
Chapter 15 Motivating employees
Chapter 16 Employment legislations and policies

The Six Sigma Way Team Fieldbook

Contents

Chapter 1 The Six Sigma System
Chapter 2 Three Ways to Six Sigma
Chapter 3 Organizing for Six Sigma
Chapter 4 Selecting Winning Six Sigma Projects
Chapter 5 A Basic Toolkit for Team Leaders
Chapter 6 Define the Opportunity
Chapter 7 Power Tools for "Define"
Chapter 8 Coming Together as a Team
Chapter 9 Measuring Process Performance
Chapter 10 Power Tools for "Measure"
Chapter 11 Guide the Six Sigma Team in the Measure Stage
Chapter 12 Analyzing Data and Investigating Causes
Chapter 13 Power Tools for "Analysis"
Chapter 14 Normal Data and Team Norms
Chapter 15 Improving the Process
Chapter 16 Power Tools for "Improve"
Chapter 17 "At Last We're a Team "
Chapter 18 Control and Process Management
Chapter 19 Power Tools for "Control"
Chapter 20 Guiding Your Team in the Control Stage
Chapter 21 Six Sigma Process Design/Redesign

 

六西格碼管理

 

Securities Investment Practice in Hong Kong 2nd Edition

The contents of the second edition have been restructured and improved. Out-dated topics have been removed while other topics have been updated and expanded. New popular investments like equity-linked notes (ELNs) and hedge funds are covered. It also provides an in-depth discussion of the SFC's recent issuance of a consultation paper on the regulatory framework for addressing analyst conflicts and the ensuing controversy. The effect the Enron debacle and similar scandals have had on investors and their trust in accountants, analysts and regulators is also discussed. Corporate governance and sustainability and responsibility investment (SRI) are also examined.

Despite the above changes, this edition retains its combination approach hoping to interest and benefit both candidates sitting the 'Investments Paper' of the Institute's Associateship examination and practitioners in the securities industry.

Contents

Chapter 1 Banking and Investment Industries
Chapter 2 Investment Analysis and Valuation
Chapter 3 Technical Analysis and Intermarket Analysis
Chapter 4 Derivatives
Chapter 5 Warrants: Investing and Trading
Chapter 6 Over-The-Counter (OTC) Markets
Chapter 7 Controversial Issues
Chapter 8 IPO: Timing, Pricing, Stagging and Grey Market
Chapter 9 Merger, Acquisition and Investors
Chapter 10 Corporate Exercises and Share Price
Chapter 11 Insider Dealing and Disclosure of Interest (SDI)
Chapter 12 Small Cap Analysis
Chapter 13 Investors' Protection: Insurance, Compensation or Regulation?
Chapter 14 Enronised Tricks, Creative Accounting, Corporate Governance and SRI
Chapter 15 Portfolio Construction, Management and Insurance
Chapter 16 Hedge Funds

 

Once A Dealer… 50 Years of ACL

Contents

Chapter 1 Conception and Birth
Chapter 2 The Child Grows
Chapter 3 Changing of the Guard
Chapter 4 A Changing Order
Chapter 5 Troubled Times
Chapter 6 On the Defensive
Chapter 7 Recovery
Chapter 8 Professionalism and Membership
Chapter 9 Moving On
Chapter 10 The Road to The Model Code
Chapter 11 Back on the Defensive
Chapter 12 Re-focusing the ACI
Chapter 13 The Institute and Education
Chapter 14 A New Identity
Chapter 15 The Modern Era

 

RisK Management and Analysis Volume 1 – Measuring and Modelling Financial Risk

Contents

Chapter 1	The New 1998 Regulatory Framework for Capital Adequacy: “Standardized Approach” versus “Internal Models”, Michel Crouhy, Dan Galai, and Robert Mark
Chapter 2	A Survey of Risk Measurement Theory and Practice, Stan Beckers
Chapter 3	Value at Risk, Thomas C. Wilson
Chapter 4	Volatility and Correlation: Measurement, Models and Applications, Carol Alexander
Chapter 5	Simulation for Option Pricing and Risk Management, Mark Broadie and Paul Glasserman
Chapter 6	An Introduction to the Technology of Risk, Nigel Webb
Chapter 7	Mark-to-Future™: A Consistent Firm-Wide Paradigm for Measuring Risk and Return, Ron S. Dembo
Chapter 8	Credit Risk, Robert Jarrow and Stuart Turnbull
Chapter 9	Credit Enhancement, Lee Wakeman