Membership Manager (Outreach and Events)

The Membership Manager (Outreach and Events) is dedicated to creating a dynamic and connected member community through innovative engagement strategies and impactful experiences.  This role combines relationship-building with digital transformation, leveraging CRM systems, data analytics, and online platforms to deliver personalised services and enhance member satisfaction.  By leading outreach initiatives, organising signature events, and fostering strategic partnerships, the position ensures members enjoy meaningful interactions, clear value, and a sense of belonging, while driving continuous improvement through data-driven insights.

Job Responsibilities

  • Develop and formulate strategies for recruiting and retaining Corporate and Individual Members, ensuring a compelling value proposition.
  • Manage member communications to ensure visibility and understanding of membership services and benefits among key stakeholders.
  • Drive membership benefit campaigns and initiatives, including continuing development activities, new member welcome events, and lifestyle programmes.
  • Work closely with management team to support membership recruitment including banks’ senior management, award judges, HKIB programmes’ trainers & examiners, committee members, event sponsors, etc.
  • Build partnerships with universities, professional institutions, and other stakeholders to expand membership reach.
  • Manage government-funded projects involving Corporate Members and other Authorized Institutions in Hong Kong to support talent development for the local banking sector.
  • Oversee membership operations in enhancing efficiency including CRM system management, annual membership renewals, members’ satisfaction surveys and feedback handling, etc.
  • Establish and monitor service standards for the membership and customer experience teams to enhance overall service quality.
  • Promote a data-centric culture and ensure high quality membership data to facilitate decision-making.

Job Requirements

Education & Industry Knowledge

  • Degree in Marketing, Communications, Journalism, or a related discipline
  • Knowledge and exposure to the banking and finance industry is an advantage

Strategic Membership & Outreach

  • Minimum 8 years of relevant experience in membership development, event and project management, and stakeholder engagement, with at least 3 years in a managerial role
  • Proven ability to develop and implement outreach strategies and member benefit campaigns

Leadership & Project Management

  • Strong leadership and ability to supervise membership and customer service teams
  • Strong project management, analytical, and problem-solving skills
  • Ability to prioritize, multi-task, and deliver under tight deadlines and pressure

Digital & Data-Driven Engagement

  • Hands-on experience with CRM systems and data analytics to enhance member engagement and operational efficiency
  • Proficiency in MS Office applications and Chinese word processing
  • Detail-oriented with high accuracy in execution

Communication

  • Excellent communication and writing skills, including proofreading, presentation capabilities, and feedback management
  • Proficiency in English and Chinese (written and spoken), including Putonghua