Marketing Manager
Job Purpose
- Product-driven branding and marketing strategy
- Derive marketing campaigns covering a wide range of events and programmes
- Lead and monitor the execution of marketing deliverables
Job Responsibilities
- Work closely with the CEO and senior management in formulating and driving Institute-wide, and product-driven branding and marketing strategy
- Understand different key stakeholders and derive marketing campaigns covering a wide range of projects, campaigns, events and programmes
- Lead and monitor the execution of marketing channels and programmes, and evaluate the outcome and performances
- Work closely with the product teams to develop effective marketing strategies to generate enrolment
- Perform marketing analysis, report and generate insights to support business decisions
- Maximise impression and consumer engagement by making the best use of social media platforms
- Identify market opportunities, monitor market trends and contribute ideas and solutions for targeted marketing
- Assist in ad-hoc assignment as required
Job Requirements
- University degree holder or above, preferably in PR & marketing, brand management, journalism, or related fields
- Minimum 10 years of marketing experience with proven track record
- Strong team player with a sense of leadership and accountability, attentive to details and to meet tight deadlines
- Self-motivated, multi-tasking and able to work independently under pressure
- Fluent in spoken English, Cantonese and Putonghua
